Web Strategy

A Digital Strategist's Approach to Spring Cleaning your Website

It's spring, so now is a perfect time to do some web spring cleaning. Take a fresh look at your marketing efforts, channel strategies and content and take action to set your business up for success this year.

April 09, 2018
Context Marketing, Digital Marketing, Sitecore, User Experience Design, Web Strategy

Sitecore 9 Marketing Automation: First Look

Sitecore recently released Experience Platform (XP) 9, which provides a brand new way to do marketing automation with a dedicated Launchpad application. In this video, Brett Berchtold (@BrettBerchtold), Director of Experience Marketing at Roundedcube, gives a first-hand look at the new Marketing Automation application and walks through some common marketing outcomes that can be implemented with this new tool.

December 12, 2017
Digital Marketing, Sitecore, Web Strategy, Context Marketing, Marketing Automation

Installing Sitecore 9: Demo

Sitecore recently released Experience Platform (XP) 9. In this video, Marco Tana (@mtana75), CEO of Roundedcube, gives a step-by-step demonstration of installing Sitecore 9.

December 12, 2017
Sitecore, Web Strategy, Web Development, Context Marketing

Web Accessibility (ADA) Compliance and Why Marketers Should Care More About It

Web Accessibility (ADA) Compliance and Why Marketers Should Care More About It

If your website is not compliant with the Americans with Disabilities Act (ADA) regulations - you may be putting your organization at risk of a lawsuit and a slew of negative PR.  In 2006, Target(r) fell victim to a lawsuit claiming their website was inoperable by the visually impaired; and per the Americans with Disabilities act of 1990, it states any descrimination by places of public accomodation is against the law.

July 05, 2017
Web Strategy, Digital Marketing, Kentico, Sitecore

kentico cms

Welcome to the Future of Kentico: CMS SaaS in the Cloud

Kentico has come a long way since Roundedcube first started developing on the platform in 2011. The release of Kentico Cloud marks a major reimagining of the product and a forward-looking roadmap for the future. The cloud offers three API-driven products that align with the Software-as-a-Service (SaaS) ideology.

November 22, 2016
Web Strategy, Kentico

Integrating Dynamics CRM with Kentico

Integrating your Kentico CMS with a CRM application is an undertaking that could be quite complex if you’re not using a product that Kentico already integrates into the CMS out of the box. One such product is Microsoft Dynamics CRM, which provides one of the most powerful and intelligent tools for customer engagement by arguably the most recognized name in the business.

May 26, 2016
Web Strategy, Kentico

Advantages of Sitecore from Four Perspectives

When searching for an enterprise content management system, the market can be overwhelming. As one of the leaders in the field, Sitecore stands out among the others, providing advantages for entire organizations. As a Sitecore Gold Partner, Roundedcube has outlined some of the high level advantages to Sitecore from four team perspectives; executives, developers and IT, marketing and content management.

February 03, 2016
Sitecore, Web Development, Digital Marketing, Web Strategy, User Experience Design

kentico cms

Introducing Kentico 9

As a Kentico Gold partner, we wanted to take a moment to explain some of the new and exciting features of Kentico 9. The latest changes are important to both marketing and IT professionals looking for CMS or CXM solutions for their organization. Kentico 9 increases the already great value of the Kentico platform by introducing enterprise best practices such as MVC support, integrated marketing automation and campaign management, and improved features for continuous deployment. Here are some of the new version’s most exciting features:

January 05, 2016
Web Strategy, Kentico

kentico cms

A Partner’s Take on the Future of Kentico

Roundedcube prides itself on our highly focused mission: providing the digital experience our customers need and want. To do this, we focus almost exclusively on three platforms and CMS technology partners – Umbraco, Kentico, and Sitecore. I often speak of these as three flavors: Umbraco is our license free, open-source extensible CMS. Kentico is a proprietary platform that offers fully loaded CXM capabilities for a great value and Sitecore is the unparalleled leader in the enterprise .NET CMS/CXM space. These three options provide a solution for every size, every need, and every budget.

October 27, 2015
Web Development, Web Strategy, Kentico

Quality Assurance Testing for Ecommerce

The Case for Custom E-commerce on Sitecore

Not too long ago, in a sales briefing with a prospect, the topic of e-commerce came up with a request for a recommendation. At first, we hemmed a bit-- we’d need data and content requirements, budget, integration dependencies, etc. and only then could we provide a definitive recommendation after a thorough discovery…yada..yada…yada. It wasn’t until later, driving back, that we discussed as a team what we had all been thinking in the meeting. For many of our customers, for many scenarios, it makes more sense to build custom e-commerce than try and find something on the one size fits all market. Period.

September 24, 2015
Sitecore, Web Strategy, User Experience Design, Context Marketing, Digital Marketing

5 Frequently Overlooked Sitecore Features

Sitecore has been around for a long time. I've been working with the platform since 2005 and I have seen tons of improvements throughout the years. I have noticed that there have been many features that seem to have gotten lost along the way. Here are a few of the features that you may have forgotten about that deserve a second look:

September 09, 2015
Sitecore, Web Development, Web Strategy, Context Marketing

Understanding Sitecore as a Code Less Platform

One of the many reasons why Sitecore remains a leader in the WCM/CMS/CXM space is because of its foundation as a .NET framework. In the development industry, Sitecore is known as a codeless platform, not to be confused with a platform requiring no code, such as Squarespace or other SaaS for website creation. Instead, think of Sitecore as a platform that can be used to standardize your approach, simplify MVC architecture, separate design from content and code-behind from mark-up. It can also provide a single point of application integration and speed-up both development and deployment efforts.

September 01, 2015
Sitecore, Web Development, Web Strategy

How to Do a Quick Sitecore Self-Audit

Whatever your reason for a self-audit is, it's prudent to do a review of your Sitecore implementation to make sure it addresses your needs. I know that it can be expensive to do a full review when sometimes you only need to get a temperature check, so here's a quick guide on what to look for. As a disclaimer, this guide is not a replacement to a full audit and evaluation by an experienced Sitecore architect. If you feel a need for such, give us a call and let's see how we can help.

August 24, 2015
Sitecore, Web Development, Web Strategy

Testing Tools: A Look at the QA Arsenal

Testing a website is about more than just intuition. A QA resource must review and test requirement-driven features and often times perform pixel-precise measurements to confirm the site being reviewed is free of errors. This is why it is important that QA resources are properly equipped with an ever-changing array of tools to assist them in these measurements and observations. At Roundedcube, the QA Department uses a number of tools, including bug-tracking resources and browser extensions to fully ensure the quality of our products.

July 22, 2015
Web Development, Web Strategy

Replacing The Carousel: Should You Consider a Hero Image?

The carousel has long passed its popular days in the world of digital design. So what has succeeded the magnificent real estate that is the front-page and first impression for each website? The hero image. A hero image is basically a large photograph; the carousel simplified to one, very large message with the goal of standing out amongst the other billions of messages our brains are served every day.

July 09, 2015
User Experience Design, Web Strategy

How to Choose the Right Mobile Solution for Your Company

As mobile traffic continues to increase and Google begins to prioritize its search rankings, it’s more imperative than ever to have a website that is strategically optimized for mobile. Here at Roundedcube, our clients include companies and organizations from a wide variety of industries, in many different sizes and structures. And just as with the desktop experience, one size definitely does not fit all. The good news is that there are numerous options when it comes to mobile. One of our top priorities is to work closely with each of our clients to determine the best fitting mobile solution for their organization and their audience.

June 24, 2015
Web Strategy, User Experience Design

digital strategy roadmap

A Golden Roadmap for 2015: Quarter Two

Last December, I wrote about the best path for digital maturity via a Digital Roadmap, i.e. those foundational things all digital marketers should focus on in order to kick start their digital marketing efforts.

May 28, 2015
Web Strategy, Digital Marketing

5 Steps To Prepare for Sitecore Experience Marketing

For marketers, the opportunity to use Sitecore Experience Marketing is very exciting. However, with all of the new changes, it can also be a bit daunting. Here are five steps for your marketing team to complete before creating a Sitecore Experience Marketing strategy.

May 22, 2015
Digital Marketing, Sitecore, Web Strategy

Google’s Mobile Imperative: Put Usability First

It’s been called the “Mobilegeddon” by the blogosphere: A Google search algorithm change that threatens to punish sites without mobile capability. Google has long set the bar for website usability, punishing confusing click bait and spam as it indexes and ranks the world’s websites and offering guides to Mobile Best Practices to put usability first, but this feels drastically different. First of all it’s very public and not something that is seeping up slowly over time from the SEO community. Many changes in the past were incremental and done quietly, announced after the fact in some cases -- the loss or gain of website traffic based on algorithm tweaking was likely not felt at all by marketers. This one seems bigger and the reason is that it affects most of your websites traffic.

April 21, 2015
Digital Marketing, Web Development, User Experience Design, Web Strategy

The D.E.B.S.C.I. Bug Reporting Format

As QA, we've all run across it at one time or another - a user enters a bug that is incredibly vague and leaves us clueless as to what the problem is. It's a sentence, or a fragment of a sentence, or a blank bug with the title "Page Got Broke" and an attached screenshot of a seemingly normal page (to you, at least). As a QA Resource who has interacted with outdated bug tracking systems and little guided structure on how to enter a bug, this issue can be persistent and troublesome. The time spent on back and forth between the client and resource, trying to squeeze all the information that is needed out of them could better be spent on resolving or discussing the issue with the development team as necessary.

April 09, 2015
Web Strategy, Web Development

CXM Webinars

A Digital Marketing Double Feature: CXM Platforms and Personalization Strategy

I recently presented two webinars that I think go hand-in-hand for digital marketing executives - 1) CXM Platform Evaluation and Selection and 2) Web Content Personalization Strategy. View both video replays.

March 17, 2015
Digital Marketing, Web Strategy

Exploring Sitecore 8: Transitioning from DMS to Sitecore Experience Marketing

With the release of Sitecore 8, users and marketers are now trying to decide if they should upgrade. While Jim, Roundedcube's Development Manager, weighed in on the technical path of upgrading, there is another perspective to consider, the Sitecore managers, users, content editors, and marketers. Whatever their title is, they need to know what upgrading to Sitecore 8 would mean for their day-to-day work.

March 12, 2015
Digital Marketing, Sitecore, Web Strategy

Exploring Sitecore 8: The Upgrade Path

Using old software can be a challenge. Upgrading to a more current version of the software and getting used to the “new” ways in which it has been enhanced can also be a challenge. Sitecore 8 is no different but it does have some compelling reasons to make the move.

March 05, 2015
Sitecore, Web Development, Web Strategy

Inaugural St. Louis Sitecore User Group a Success

We just wrapped up our first official meeting of the St. Louis Sitecore User Group and I couldn't be more pleased with the member turn-out, engaging conversations, and panelist insights! If you missed it, we'll try to catch you up. We hope you'll join us next time.

February 26, 2015
Digital Marketing, Sitecore, Company News, User Experience Design, Web Development, Web Strategy

Sharepoint as Your CMS? Find a CXM Platform to Replace It

As Microsoft moves Sharepoint from on-premise software to a SaaS subscription model, many companies will need to take a good look at their external Sharepoint implementations.

Sharepoint users will need to ask themselves some of the following questions: Will Microsoft continue to support Sharepoint through 2016? Is a Sharepoint upgrade even an option? Shouldn’t my business users get a say in the new direction of our web strategy?

February 24, 2015
Web Strategy, Web Development

Connecting and Integrating Sitecore 8

At Roundedcube, we’re interested in implementing the best Sitecore solution for our clients while also looking for ways to extend customer experience management (CXM) to other parts of their business. This includes building universal (social and web) user profiles, integrating with my customer’s CRM and allowing bottom-up content creation through innovative social intranets. The new Sitecore 8 release promises to make this effort easier-- If there’s one thing that is exciting to me about the new Sitecore 8 release it’s connectivity.

January 27, 2015
Sitecore, Digital Marketing, Web Strategy

digital strategy roadmap

A Golden Roadmap for 2015: Quarter One

As the Accounts Manager at Roundedcube, one of my tasks is to help develop client roadmaps. This broad strategic document and discovery process seeks to provide a clear direction to marketing and IT based on business objectives and realistic goals for website optimization that will be delivered in phases.

December 17, 2014
Web Strategy, Digital Marketing

should I use a feature carousel?

Should I Use a Carousel? A Brief Look Into Featured Content Display

Navigate to your favorite website's homepage. What do you see? A menu, some content, and most likely an image/feature carousel. Most websites have a carousel on their homepage that featured different promotions on their site. Companies want users to see as much relevant content as possible upon the initial visit to their site without taking up too much space. What most companies fail to realize is that the carousel is not a viable solution for this issue. 

November 21, 2014
User Experience Design, Web Strategy, Digital Marketing

Digital Marketing Strategies for the Healthcare Industry

The importance of digital marketing in the healthcare industry has skyrocketed; and in-house marketing teams are trying to adapt quickly from traditional media to digital media - to full Customer Experience Management (CXM). The spectrum of "digital maturity" is wide in healthcare with a tendency to lean toward the lower end of that spectrum based on what I've seen. We have been fortunate this year in that we've taken on many new clients in the healthcare vertical and are currently working through pragmatic roadmaps that will set a digital marketing vision and define clear, feasible steps that deliver results early and often.

October 08, 2014
Digital Marketing, Web Strategy, Sitecore

Ensuring the Legal Quality of a Website: Testing for Rules and Regulations

Projects are complex. Between third party integration and compliance with rules and regulations, it is important for a QA resource to be aware of the latest and greatest best practices and guidelines surrounding specified project requirements. A client may request specific guidelines or compliances be put into practice for their website and it is up to the QA resource to research these guidelines and ensure that they are being followed during the alpha testing phase. So what are some commonly used regulations?

July 22, 2014
Web Strategy

honey pot trap captcha

Stop Bots from Spamming Your Client's CAPTCHA

As a web developer, taking measures to prevent spammers from flooding form requests on a website is definitely a best practice that should be kept in mind. As with technology, spamming software has expanded and improved over time. Hackers are getting smarter day by day, modernizing the way bots react to spam prevention to keep above the curve. I learned this when one of our clients reported that their contact us forms were being spammed. After some research, I found a way to prevent this.

May 14, 2014
Web Development, Web Strategy

How Invasive Program Settings Turned me into a Jack of all Trades

As a Quality Assurance Tester, it is nearly impossible to identify all circumstances that a client might encounter with a tested website or application. To know every combination of operating system and browser they might use is doable, but what about elements outside of our control such as third party software or custom computer settings? I sometimes find myself stuck with an issue that isn’t the fault of the code, but rather a result of a “perfect storm” environment due to pesky network or PC settings. While it may not always be the fault of the code, it is our responsibility to convince the client that the issue is either a non-issue or to provide a fix that will resolve the issue. I have experienced scenarios that fit both of these categories and each was handled in a unique way.

May 08, 2014
Web Strategy

Measuring Customer Experience (CX), Part 1: Define Your Decision Points

What is a customer's experience? Is it the user flow determined by a designer and tested for usability? A click-path tracked by Google Analytics? The customer’s own answers volunteered in a survey? These are all parts of the whole picture, but taken on their own none of these answer that question.

April 25, 2014
Web Strategy, Digital Marketing

City of Sacramento Website

Reimagining ADA Accessibility for Your Website

Website ADA accessibility and 508 compliance isn't just another requirement on a client wish list. For one, failing to provide accessibility can result in more than just a lousy user experience that threatens to exclude a huge portion of your audience, it can mean civil lawsuits, fines, and heaps of bad press from unhappy users. When the City of Sacramento, in strict adherence to California law, required accessibility for their new website, Roundedcube responded by developing a framework for navigation and content that would ensure the best user experience possible.

February 18, 2014
Web Strategy

Project Management

4 Reasons Your Web Project Needs a Project Manager

As with any well-defined contract engaging your company with an IT vendor, it is important to read through every line, word and punctuation mark. You will need to make sure that the scope represents the business stakeholders' interests in the development, the budget that your company allocated and an understanding of the team you have hired.

January 30, 2014
Web Strategy

Online Security

Creating the Perfect Password: Is it Possible to be too Secure?

These days, being asked to create a password is a very regular occurrence. The list of requirements for a new password can be excessive (must be 8 characters, combination of numbers, symbols, etc.), which can be enough to drive normal people crazy, especially when passwords cannot be repeated within the last 12 months. All of this security actually drives users to be less secure. What do I mean?

January 20, 2014
Web Strategy

Quality Assurance Testing for Ecommerce

Quality Assurance is a Crucial Point in the E-Commerce Process

Users interface with e-commerce systems to purchase, ship, and in some cases customize the product they are adding to their cart. Ultimately this is an important part of any company's website, as monetary transactions will be processed here. If something goes wrong, it can prove catastrophic to the company and the end user. This means that quality assurance is essential whenever an e-commerce system is updated or created. So how does one approach testing something so large?

November 21, 2013
Web Strategy

Social Media

The Social Sign-in Imperative, Part 3: Investing in the Technology

If you've read the first two parts of this series you may now have a vision of how Social Login and the suite of functional tools it can provided can change your customer engagement.  Implementing Social Login may have well made it to your organization's priority list. If so, the next step is to compare platforms, as well as plan and budget for the implementation.

September 20, 2013
Digital Marketing, Web Strategy

Social Media

The Social Sign-in Imperative, Part 2: Why is Social Sign-in relevant?

Simply put, Social Login is increasingly relevant and will remain so because it actually makes sense. Imagine yourself as a user, and then ask yourself: why would I duplicate the effort and the time to register and create a username and password that I might use sparingly or once and never again? Furthermore, after committing to a registration, why would I want multiple copies of my basic information floating around? It makes much more sense for users to have a single profile or a discrete number of profiles for different uses and then manage them in a centralized way.

September 10, 2013
Digital Marketing, Web Strategy

Social Media

The Social Sign-in Imperative, Part 1: A revolution that has already happened

Whatever you want to call it, Social Login or Social Sign-in, it is a technological revolution that has already happened and its disruption is just now making waves. This three part blog series asserts that sooner rather than later, both B2C and B2B companies should implement Social Login in some way to address their user's needs and that they should make a continued investment in the development of this technology a priority in their digital strategy.

August 27, 2013
Digital Marketing, Web Strategy

Digital Clarity Group Report

New DCG Report: Strategic Agencies Are Key to Successfully Delivering Digital Customer Experiences

Roundedcube, a digital marketing and technology agency specializing in web strategy, design and development, has been featured in Digital Clarity Group’s latest report "Guide to Service Providers for Web Content and Customer Experience Management." As the first of its kind, the report highlights the expertise of over 40 leading digital service providers and examines why the need for these agencies is critical for customer experience management.

August 13, 2013
Company News, Web Strategy

Digital Marketing

Ongoing Web Maintenance is Critical to the Health of Your Sitecore Website

We have recently had more and more new clients reaching out to us because their websites are out of date and in critical condition. These clients are now realizing that ongoing web maintenance is crucial to keeping their website investment healthy. After various resources added plug-ins, pages, third party applications and made other modifications, they found that their website was not functioning as intended, and in some cases, it was crashing. Their once robust Sitecore implementation was operating at less than optimum performance.

February 27, 2013
Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 2: The Customer Engagement Marketer

In 1993, Don Peppers and Dr. Martha Rogers wrote a book that charted a bold course for the future of marketers and dubbed the emerging trend "one-to-one marketing". In short, the theory postulated that the winners of the digital age would be companies and brands that engaged their customers on a personal basis creating systems to profile their customers' needs and wants and then developing strategies and tactics to deliver personalized messages and offers to those customers. Where has this insistence for personalization gone? Why aren't all websites tailoring the browsing experience to their customer? The answer is fairly straightforward-- It takes a lot of effort and a new type of specialist: the Customer Engagement Marketer.

February 19, 2013
Sitecore, Digital Marketing, Web Strategy

Sitecore Blog

First Impression: Telligent Starter Kit

It's amazing when best-of-breed applications come together to form a solution. The Telligent platform and Sitecore are a perfect match to provide a holistic solution for certain organizations.

January 25, 2013
Sitecore, Web Development, Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 1: The Content Czar

In this first of a two blog series, Account Manager Jason Sindel delves into the evolving world of content management, customer engagement marketing and workflow to help organizations better plan and budget to support their enterprise marketing goals.

January 14, 2013
Digital Marketing, Web Strategy

Conducting Successful UAT as a team- Bridging the Last Mile in your project

In the Telecommunications industry, there's a saying, "the last mile is the longest mile."  It is used to denote the so-called Information "bottleneck" when data traveling over high-speed fiber for example hits the bandwidth limitations on the last link of the journey before reaching the customer. The phrase is evocative and from its original connotation in the world of bits and bytes and  fiber and copper  it is now used to describe a phenomena that can affect any human endeavor, from bridge building to film making to website design and development.

November 12, 2012
User Experience Design, Web Development, Web Strategy

Project Management

Controlling the Cost of a Web Project - Part 2: Discovery and the Importance of Documentation

In Part 1: It Starts with the RFP, we talked about the importance of your project’s RFP and how it sets the stage for the quality and relevancy of the proposals you receive and ultimately the success of the project. In this post, I’d like to focus on how you can control the cost of your web project once the project is underway. This first critical phase, Discovery, is all about setting expectations, getting stakeholder input and buy-in, and clearly and thoroughly documenting said expectations to ensure there are no surprises in the middle of the project or disappointment in the end result.

November 07, 2012
Web Strategy

Project Management

Controlling the Cost of a Web Project - Part 1: It Starts with the RFP

The cost of a web project can vary widely. And in most cases the cost grows over the course of the project due to scope creep and change requests. I’d like to provide some tips on managing the cost of web projects - specifically redesign and development projects.

Over my 10+ years of managing projects from RFP to completion within an agency environment, I’ve seen a wide variety of projects and I’d like to point out some characteristics that will lead to fiscally successful projects.

August 07, 2012
Web Strategy

Help Center for Sitecore

At Roundedcube, we're frequently asked to help other organizations with their existing Sitecore implementations to increase executive and content contributor "buy in" and also reduce reliance on the development staff for what should be content management. As a result, we've developed a new Sitecore app - Help Center for Sitecore.

June 18, 2012
Sitecore, Web Strategy

Quality Assurance is a Crucial Step in the Web Development Process

There are a number of factors to consider during a web project. We frequently discuss user experience, manageability, marketing and web content management systems, but what about quality assurance?

May 31, 2012
Web Strategy, Web Development

Digital Marketing

Applying Advanced Sitecore DMS Capabilities: Engagement Automation

Wouldn't it be great if your e-commerce website had the intelligence baked into it so that you could engage with prospective customers at the right time, in the right channel, with the right message... for each unique visitor? That digital marketer's utopia is actually within reach. If you are familiar with Sitecore's Digital Marketing System (DMS), you may already be aware of some of the advantages it affords marketers. Individually, they are unique and valuable. Collectively, they offer powerful competitive advantage. But in most cases, as the DMS is still in the "early adoptor" stage, most marketers or even Sitecore implementors don't fully understand nor leverage one particularly powerful feature that pulls all of DMS' capabilties together - that is Engagement Automation.

May 14, 2012
Sitecore, Digital Marketing, Web Strategy

Sitecore Blog

Salvaging Sitecore CMS Implementation Projects

With the tremendous success and growth of the Sitecore product, a very common problem has been the lack of agencies with appropriate expertise to architect and implement the platform correctly. Unfortunately for many companies that have invested in the system, they have seen results less than ideal. Frequently, Roundedcube gets called in by agencies to salvage an implementation project that is in a tailspin.

January 23, 2012
Sitecore, Web Strategy

Project Management

Moving to a New CMS? Don’t Overlook the Content Migration Plan!

Ok, you and your organization are finally moving away from that legacy outdated website management system to a real state-of-the-art Web Content Management system! Everyone is excited about seeing the old system retired and is looking forward to a much better life with the new CMS. Maybe it even involves a redesign or maybe your moving the website over just as it looks today with some minor tweaks. Either way, you have a lot to consider in the project plan. But whatever you do… don’t overlook the content migration plan!

May 26, 2011
Web Strategy

Web Development

Extending Umbraco CMS to Manage Business-Specific Data

It almost never fails. Whenever we implement a content management system for a client, there always seems to be some additional core business data or processes that tie into the website but are currently managed via a separate and usually primitive, single-function web app. This is usually a one-off application that was built quickly and specifically for managing whatever this business data is.

March 25, 2011
Web Strategy

Digital Marketing

How to Lose Trust on Your Website

Do you ever find yourself getting frustrated on a website because you are unable to find the information you are seeking? I find myself in this situation more often than I care to admit. And to be honest with you, it’s downright odd to me that I still encounter these pet peeves on corporate websites.

January 26, 2011
Digital Marketing, Web Strategy

Responsive Design

Apps are the Future of Web Content, and not just with Phones

I am usually not one to get out my crystal ball and predict things. Not seriously, anyway. But very rarely something will hit me (“very rarely” here meaning “once”) that make so much profound sense that it’s like an epiphany. It’s like I’m given an actual vision of the future.

December 08, 2010
Web Development, Web Strategy, User Experience Design

Selecting a Web Content Management

Key Features to Evaluate When Selecting a Web Content Management System

In the last 8+ years of designing and developing WCM (or CMS, choose your favorite acronym) -based websites, we at Roundedcube have seen an evolving theme of key features to evaluate to make the best choice for your organization.

May 27, 2010
Web Strategy, Web Development

Sitecore Blog

WCM, CMS, OMS - How Do You Categorize Sitecore Now?

Well, it’s Tuesday morning and I’ve had the weekend to let all of the great information and ideas from Dreamcore 2010, held in Boston, soak in. Marco Tana (President and CEO), Benjamin Vidal (VP, Technology), Shane Freeman (Manager of Client/Partner Engagements) and I (VP, Operations/Marketing) saw some great new products and features that are now available or will soon be.

April 27, 2010
Sitecore, Web Strategy

Digital Marketing

Can't Make it to Mix'09

I really like Mix because it combines both design and technology. That's essentially our business. I remember the days when companies tried to figure out who should manage their Web site. Actually some companies still struggles with this. It's amazing the way companies classified the Corporate (customer-facing) site as a Marketing department responsibility while the Intranet is by the IT department. Aren't both essentially a Web site?

February 10, 2009
Digital Marketing, Web Strategy

Open ID Web Application

Open ID is Becoming More Common in Web Application Development

Here is an interview with Simon Willison who is an Open ID advocate at the Future of Web Apps 2007 Conference in London, UK. Has some good information on Open ID and how it's becoming more common in web applications today.

March 26, 2008
Web Development, Web Strategy

Web Development

Content Management is the New Standard

Content, not monolith corporate marketing fluff pieces, is fast becoming the most important aspect of websites to users. They want their content, and they want it NOW. The approach to the Web these days, which some term "Web 2.0," is iterative (content always changing). All webpages should be a living document, always live content-wise. So this makes Content Management even more crucial.

March 25, 2008
Web Strategy