A personalization rule in the Sitecore Rule Set Editor is the mechanism to implement rules-based personalization in Sitecore. There are three main pieces to implement rules-based personalization, Conditions, Actions, and Rules.
To get a better idea of the possibilities for ‘out-of-the-box’ rules-based personalization, we’ve provided this full list of conditions in The Rule Set Editor.
April 27, 2017
Sitecore, Context Marketing, Digital Marketing
If you are a Sitecore customer using the Email Experience Manager (EXM), this may be news that you and your marketing team need to know about. Sitecore recently released EXM 3.4, which replaces the Email Delivery Service (DYN MTA) with a new Email Cloud Service (ECS). What are your options going forward?
April 20, 2017
Sitecore, Context Marketing
To put it simply, Sitecore 8.1 is the latest version of Sitecore that offers quality enhancements since 8.0 and tighter integration of all the features released since 7.5. But even more importantly, it marks the arrival of two new offerings designed to service two distinct types of customers.
November 03, 2015
Sitecore, Web Development, Context Marketing, Digital Marketing
Not too long ago, in a sales briefing with a prospect, the topic of e-commerce came up with a request for a recommendation. At first, we hemmed a bit-- we’d need data and content requirements, budget, integration dependencies, etc. and only then could we provide a definitive recommendation after a thorough discovery…yada..yada…yada. It wasn’t until later, driving back, that we discussed as a team what we had all been thinking in the meeting. For many of our customers, for many scenarios, it makes more sense to build custom e-commerce than try and find something on the one size fits all market. Period.
September 24, 2015
Sitecore, Web Strategy, User Experience Design, Context Marketing, Digital Marketing
Sitecore has been around for a long time. I've been working with the platform since 2005 and I have seen tons of improvements throughout the years. I have noticed that there have been many features that seem to have gotten lost along the way. Here are a few of the features that you may have forgotten about that deserve a second look:
September 09, 2015
Sitecore, Web Development, Web Strategy, Context Marketing