As the Strategic Accounts Manager, Jason oversees all client relationships, provides strategy and roadmap services and works internally to align strategic resources. He has 5 years of New York agency experience (Wieden + Kennedy, JWT and Y&R)  and has been in the digital marketing industry of over 15 years. He has worked with brands like the NFL, MLB, Coca-Cola, Target, Johnson & Johnson, Tyson Foods, Seaworld and ESPN.

Introducing Sitecore 8.1

To put it simply, Sitecore 8.1 is the latest version of Sitecore that offers quality enhancements since 8.0 and tighter integration of all the features released since 7.5. But even more importantly, it marks the arrival of two new offerings designed to service two distinct types of customers.

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Jason Sindel Jason Sindel
November 03, 2015
Sitecore , Web Development , Context Marketing , Digital Marketing

kentico cms

A Partner’s Take on the Future of Kentico

Roundedcube prides itself on our highly focused mission: providing the digital experience our customers need and want. To do this, we focus almost exclusively on three platforms and CMS technology partners – Umbraco, Kentico, and Sitecore. I often speak of these as three flavors: Umbraco is our license free, open-source extensible CMS. Kentico is a proprietary platform that offers fully loaded CXM capabilities for a great value and Sitecore is the unparalleled leader in the enterprise .NET CMS/CXM space. These three options provide a solution for every size, every need, and every budget.

October 27, 2015
Web Development, Web Strategy, Kentico

Quality Assurance Testing for Ecommerce

The Case for Custom E-commerce on Sitecore

Not too long ago, in a sales briefing with a prospect, the topic of e-commerce came up with a request for a recommendation. At first, we hemmed a bit-- we’d need data and content requirements, budget, integration dependencies, etc. and only then could we provide a definitive recommendation after a thorough discovery…yada..yada…yada. It wasn’t until later, driving back, that we discussed as a team what we had all been thinking in the meeting. For many of our customers, for many scenarios, it makes more sense to build custom e-commerce than try and find something on the one size fits all market. Period.

September 24, 2015
Sitecore, Web Strategy, User Experience Design, Context Marketing, Digital Marketing

Understanding Sitecore as a Code Less Platform

One of the many reasons why Sitecore remains a leader in the WCM/CMS/CXM space is because of its foundation as a .NET framework. In the development industry, Sitecore is known as a codeless platform, not to be confused with a platform requiring no code, such as Squarespace or other SaaS for website creation. Instead, think of Sitecore as a platform that can be used to standardize your approach, simplify MVC architecture, separate design from content and code-behind from mark-up. It can also provide a single point of application integration and speed-up both development and deployment efforts.

September 01, 2015
Sitecore, Web Development, Web Strategy

digital strategy roadmap

A Golden Roadmap for 2015: Quarter Two

Last December, I wrote about the best path for digital maturity via a Digital Roadmap, i.e. those foundational things all digital marketers should focus on in order to kick start their digital marketing efforts.

May 28, 2015
Web Strategy, Digital Marketing

Google’s Mobile Imperative: Put Usability First

It’s been called the “Mobilegeddon” by the blogosphere: A Google search algorithm change that threatens to punish sites without mobile capability. Google has long set the bar for website usability, punishing confusing click bait and spam as it indexes and ranks the world’s websites and offering guides to Mobile Best Practices to put usability first, but this feels drastically different. First of all it’s very public and not something that is seeping up slowly over time from the SEO community. Many changes in the past were incremental and done quietly, announced after the fact in some cases -- the loss or gain of website traffic based on algorithm tweaking was likely not felt at all by marketers. This one seems bigger and the reason is that it affects most of your websites traffic.

April 21, 2015
Digital Marketing, Web Development, User Experience Design, Web Strategy

Connecting and Integrating Sitecore 8

At Roundedcube, we’re interested in implementing the best Sitecore solution for our clients while also looking for ways to extend customer experience management (CXM) to other parts of their business. This includes building universal (social and web) user profiles, integrating with my customer’s CRM and allowing bottom-up content creation through innovative social intranets. The new Sitecore 8 release promises to make this effort easier-- If there’s one thing that is exciting to me about the new Sitecore 8 release it’s connectivity.

January 27, 2015
Sitecore, Digital Marketing, Web Strategy

digital strategy roadmap

A Golden Roadmap for 2015: Quarter One

As the Accounts Manager at Roundedcube, one of my tasks is to help develop client roadmaps. This broad strategic document and discovery process seeks to provide a clear direction to marketing and IT based on business objectives and realistic goals for website optimization that will be delivered in phases.

December 17, 2014
Web Strategy, Digital Marketing

Measuring Customer Experience (CX), Part 1: Define Your Decision Points

What is a customer's experience? Is it the user flow determined by a designer and tested for usability? A click-path tracked by Google Analytics? The customer’s own answers volunteered in a survey? These are all parts of the whole picture, but taken on their own none of these answer that question.

April 25, 2014
Web Strategy, Digital Marketing

Roundedcube at SXSW Interactive 2014

SXSW 101: 5 Tips for Productive Sessions

Your SXSW surrogate here, braving the crowds so you don't have to. Here are 5 tips to a productive set of sessions. The overarching piece of advice: Don't stress, you can't go wrong if you just go with the flow.

March 07, 2014
Company News

City of Sacramento Website

Reimagining ADA Accessibility for Your Website

Website ADA accessibility and 508 compliance isn't just another requirement on a client wish list. For one, failing to provide accessibility can result in more than just a lousy user experience that threatens to exclude a huge portion of your audience, it can mean civil lawsuits, fines, and heaps of bad press from unhappy users. When the City of Sacramento, in strict adherence to California law, required accessibility for their new website, Roundedcube responded by developing a framework for navigation and content that would ensure the best user experience possible.

February 18, 2014
Web Strategy

Social Media

The Social Sign-in Imperative, Part 3: Investing in the Technology

If you've read the first two parts of this series you may now have a vision of how Social Login and the suite of functional tools it can provided can change your customer engagement.  Implementing Social Login may have well made it to your organization's priority list. If so, the next step is to compare platforms, as well as plan and budget for the implementation.

September 20, 2013
Digital Marketing, Web Strategy

Social Media

The Social Sign-in Imperative, Part 2: Why is Social Sign-in relevant?

Simply put, Social Login is increasingly relevant and will remain so because it actually makes sense. Imagine yourself as a user, and then ask yourself: why would I duplicate the effort and the time to register and create a username and password that I might use sparingly or once and never again? Furthermore, after committing to a registration, why would I want multiple copies of my basic information floating around? It makes much more sense for users to have a single profile or a discrete number of profiles for different uses and then manage them in a centralized way.

September 10, 2013
Digital Marketing, Web Strategy

Social Media

The Social Sign-in Imperative, Part 1: A revolution that has already happened

Whatever you want to call it, Social Login or Social Sign-in, it is a technological revolution that has already happened and its disruption is just now making waves. This three part blog series asserts that sooner rather than later, both B2C and B2B companies should implement Social Login in some way to address their user's needs and that they should make a continued investment in the development of this technology a priority in their digital strategy.

August 27, 2013
Digital Marketing, Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 2: The Customer Engagement Marketer

In 1993, Don Peppers and Dr. Martha Rogers wrote a book that charted a bold course for the future of marketers and dubbed the emerging trend "one-to-one marketing". In short, the theory postulated that the winners of the digital age would be companies and brands that engaged their customers on a personal basis creating systems to profile their customers' needs and wants and then developing strategies and tactics to deliver personalized messages and offers to those customers. Where has this insistence for personalization gone? Why aren't all websites tailoring the browsing experience to their customer? The answer is fairly straightforward-- It takes a lot of effort and a new type of specialist: the Customer Engagement Marketer.

February 19, 2013
Sitecore, Digital Marketing, Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 1: The Content Czar

In this first of a two blog series, Account Manager Jason Sindel delves into the evolving world of content management, customer engagement marketing and workflow to help organizations better plan and budget to support their enterprise marketing goals.

January 14, 2013
Digital Marketing, Web Strategy

Conducting Successful UAT as a team- Bridging the Last Mile in your project

In the Telecommunications industry, there's a saying, "the last mile is the longest mile."  It is used to denote the so-called Information "bottleneck" when data traveling over high-speed fiber for example hits the bandwidth limitations on the last link of the journey before reaching the customer. The phrase is evocative and from its original connotation in the world of bits and bytes and  fiber and copper  it is now used to describe a phenomena that can affect any human endeavor, from bridge building to film making to website design and development.

November 12, 2012
User Experience Design, Web Development, Web Strategy