Sitecore 9 Marketing Automation: First Look

Sitecore recently released Experience Platform (XP) 9, which provides a brand new way to do marketing automation with a dedicated Launchpad application. In this video, Brett Berchtold (@BrettBerchtold), Director of Experience Marketing at Roundedcube, gives a first-hand look at the new Marketing Automation application and walks through some common marketing outcomes that can be implemented with this new tool.

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Brett Berchtold, Director Brett Berchtold
December 12, 2017
Digital Marketing , Sitecore , Web Strategy , Context Marketing , Marketing Automation

Installing Sitecore 9: Demo

Sitecore recently released Experience Platform (XP) 9. In this video, Marco Tana (@mtana75), CEO of Roundedcube, gives a step-by-step demonstration of installing Sitecore 9.

December 12, 2017
Sitecore, Web Strategy, Web Development, Context Marketing

Testing with Roundedcube - An Update to the DEBSI Quality Reporting Format

When a customer encounters an error on your website it is important to properly describe the problem/s they have found. Accurately reporting the issue leads to a quick resolution. That’s why at Roundedcube we developed a simple system to help assist you in providing us with the necessary details needed to reproduce the error that was encountered.

This simple system we call, DEBSI.

October 22, 2017

Web Accessibility (ADA) Compliance and Why Marketers Should Care More About It

Web Accessibility (ADA) Compliance and Why Marketers Should Care More About It

If your website is not compliant with the Americans with Disabilities Act (ADA) regulations - you may be putting your organization at risk of a lawsuit and a slew of negative PR.  In 2006, Target(r) fell victim to a lawsuit claiming their website was inoperable by the visually impaired; and per the Americans with Disabilities act of 1990, it states any descrimination by places of public accomodation is against the law.

July 05, 2017
Web Strategy, Digital Marketing, Kentico, Sitecore

Sitecore Rule Set Editor Conditions

Sitecore Personalization - Rule Set Editor Cheat Sheet

A personalization rule in the Sitecore Rule Set Editor is the mechanism to implement rules-based personalization in Sitecore. There are three main pieces to implement rules-based personalization, Conditions, Actions, and Rules.

To get a better idea of the possibilities for ‘out-of-the-box’ rules-based personalization, we’ve provided this full list of conditions in The Rule Set Editor.

April 27, 2017
Sitecore, Context Marketing, Digital Marketing

Sitecore's New Email Cloud Service

What You Need To Know About Sitecore's New Email Cloud Service

If you are a Sitecore customer using the Email Experience Manager (EXM), this may be news that you and your marketing team need to know about. Sitecore recently released EXM 3.4, which replaces the Email Delivery Service (DYN MTA) with a new Email Cloud Service (ECS). What are your options going forward?

April 20, 2017
Sitecore, Context Marketing