A Golden Roadmap for 2015: Quarter One

As the Accounts Manager at Roundedcube, one of my tasks is to help develop client roadmaps. This broad strategic document and discovery process seeks to provide a clear direction to marketing and IT based on business objectives and realistic goals for website optimization that will be delivered in phases.

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Jason Sindel Jason Sindel
December 17, 2014
Web Strategy , Digital Marketing

should I use a feature carousel?

Should I Use a Carousel? A Brief Look Into Featured Content Display

Navigate to your favorite website's homepage. What do you see? A menu, some content, and most likely an image/feature carousel. Most websites have a carousel on their homepage that featured different promotions on their site. Companies want users to see as much relevant content as possible upon the initial visit to their site without taking up too much space. What most companies fail to realize is that the carousel is not a viable solution for this issue. 

November 21, 2014
User Experience Design, Web Strategy, Digital Marketing

Digital Marketing Strategies for the Healthcare Industry

The importance of digital marketing in the healthcare industry has skyrocketed; and in-house marketing teams are trying to adapt quickly from traditional media to digital media - to full Customer Experience Management (CXM). The spectrum of "digital maturity" is wide in healthcare with a tendency to lean toward the lower end of that spectrum based on what I've seen. We have been fortunate this year in that we've taken on many new clients in the healthcare vertical and are currently working through pragmatic roadmaps that will set a digital marketing vision and define clear, feasible steps that deliver results early and often.

October 08, 2014
Digital Marketing, Web Strategy, Sitecore

Ensuring the Legal Quality of a Website: Testing for Rules and Regulations

Projects are complex. Between third party integration and compliance with rules and regulations, it is important for a QA resource to be aware of the latest and greatest best practices and guidelines surrounding specified project requirements. A client may request specific guidelines or compliances be put into practice for their website and it is up to the QA resource to research these guidelines and ensure that they are being followed during the alpha testing phase. So what are some commonly used regulations?

July 22, 2014
Web Strategy

gateway arch redesign

Announcing the Gateway Arch Riverfront Website Redesign Project

We are pleased to announce that Bi-State Development Agency has awarded Roundedcube the contract to redesign the Gateway Arch website. The project, starting this summer, will also incorporate a brand identity effort by local creative strategy and branding agency, Dovetail

July 17, 2014
Company News

Sitecore Blog

8 Tips for a Smooth Sitecore Upgrade

Like any software company, Sitecore is constantly updating their product to improve features, create better security and provide faster performance. Upgrading is inevitable. Although it is best to have someone with experience and Sitecore specific expertise to do the upgrade, it’s not always possible, and you may find yourself facing the upgrade. These tips can help make your upgrade process go smoother than it might otherwise.

June 25, 2014
Sitecore, Web Development

web design trends metro style

Web Design Trends: Metro Style

The problem with trends in website design in a nutshell is that they are just that: trends. The same goes for trends in anything, from fashion to food. Having something trendy is good until it isn't anymore. Will any cool new shiny thing you're doing in web design today become reviled and/or mocked like trends of yesteryear, like the all-Flash corporate website? Glass effects on all photos? Hover menus four or more levels deep? 

May 28, 2014
User Experience Design

honey pot trap captcha

Stop Bots from Spamming Your Client's CAPTCHA

As a web developer, taking measures to prevent spammers from flooding form requests on a website is definitely a best practice that should be kept in mind. As with technology, spamming software has expanded and improved over time. Hackers are getting smarter day by day, modernizing the way bots react to spam prevention to keep above the curve. I learned this when one of our clients reported that their contact us forms were being spammed. After some research, I found a way to prevent this.

May 14, 2014
Web Development, Web Strategy

How Invasive Program Settings Turned me into a Jack of all Trades

As a Quality Assurance Tester, it is nearly impossible to identify all circumstances that a client might encounter with a tested website or application. To know every combination of operating system and browser they might use is doable, but what about elements outside of our control such as third party software or custom computer settings? I sometimes find myself stuck with an issue that isn’t the fault of the code, but rather a result of a “perfect storm” environment due to pesky network or PC settings. While it may not always be the fault of the code, it is our responsibility to convince the client that the issue is either a non-issue or to provide a fix that will resolve the issue. I have experienced scenarios that fit both of these categories and each was handled in a unique way.

May 08, 2014
Web Strategy

Measuring Customer Experience (CX), Part 1: Define Your Decision Points

What is a customer's experience? Is it the user flow determined by a designer and tested for usability? A click-path tracked by Google Analytics? The customer’s own answers volunteered in a survey? These are all parts of the whole picture, but taken on their own none of these answer that question.

April 25, 2014
Web Strategy, Digital Marketing

gateway to innovation

St. Louis Public Library CTO to Speak at 2014 Gateway to Innovation

Roundedcube is pleased to announce that our sponsored client speaker at the Gateway to Innovation conference will be Dave Halbeck, CTO at the St. Louis Public Library. Directing technology renovations, infrastructure, and other major projects, Dave works to reinvent old processes and actively implements new technology for the library and its patrons.

March 27, 2014
Company News

Web Development

Extending a Sitecore Field with a Custom Class

Have you ever wanted to dynamically set the source for a Sitecore field, such as a Treelist or a Droplist, but didn't quite get the results you wanted? The best solution is to extend the Sitecore field, by creating a custom class that inherits from the desired field type. Here is how it is done.

March 18, 2014
Sitecore, Web Development

Roundedcube at SXSW Interactive 2014

SXSW Interactive: A Roundedcube Recap

Last week, Roundedcube took a trip to Austin to attend SXSW Interactive for the first time. We had a fewthoughts and expectations as we headed out and we shared a few tips we learned along the way. Now that we've had a few days to reflect on our time spent at SXSW, here are some of our thoughts and recaps from a few noteworthy sessions we attended.

March 18, 2014
Company News

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #5 – Multivariate Testing

In part 5 of this series, titled "5 Quick Wins with Sitecore DMS" we are going to build on our DMS implementation's first four quick wins. We have all of the assets in place to now test various content options, measure results, and be fully equipped to optimize the content for improved results.

March 13, 2014
Sitecore, Digital Marketing

Roundedcube at SXSW Interactive 2014

SXSW 101: 5 Tips for Productive Sessions

Your SXSW surrogate here, braving the crowds so you don't have to. Here are 5 tips to a productive set of sessions. The overarching piece of advice: Don't stress, you can't go wrong if you just go with the flow.

March 07, 2014
Company News

Roundedcube at SXSW Interactive 2014

Roundedcube Heads to SXSW Interactive

It's almost time! Tomorrow a team from Roundedcube is off to Austin, TX for the 21st annual South By Southwest Interactive Conference. The RC team is looking forward to absorbing 5 days worth of knowledge from panels, presentations and workshops from some of the best industry experts.

March 04, 2014
Company News

City of Sacramento Website

Reimagining ADA Accessibility for Your Website

Website ADA accessibility and 508 compliance isn't just another requirement on a client wish list. For one, failing to provide accessibility can result in more than just a lousy user experience that threatens to exclude a huge portion of your audience, it can mean civil lawsuits, fines, and heaps of bad press from unhappy users. When the City of Sacramento, in strict adherence to California law, required accessibility for their new website, Roundedcube responded by developing a framework for navigation and content that would ensure the best user experience possible.

February 18, 2014
Web Strategy

Summer 2014 Web Internships

Roundedcube Weighs in on Web Internships

Here at Roundedcube we are currently hiring summer interns. This year we're Web Development and Web Design interns, and are ready to provide each with a gateway to their future. We supply interns with the opportunity to learn while working with certified professionals and being immersed in digital agency culture. Learn more about our internship program from a few former interns who are now full time employees!

February 17, 2014
Company News

Coveo for Sitecore

Roundedcube Announces Partnership with Leading Enterprise Search Provider Coveo

Roundedcube, a digital marketing and technology agency specializing in web strategy, design and development, has announced its partnership with Coveo, a leader in enterprise and website search. As a result of the partnership, Coveo's powerful unified indexing & search technologies will now be available as part of the integrated solutions Roundedcube delivers to its clients. Roundedcube was drawn to the search leader because of their strong strategic partnership and deep integration with Sitecore. Roundedcube has been a Sitecore Certified Partner since 2005.

February 05, 2014
Company News, Sitecore

Project Management

4 Reasons Your Web Project Needs a Project Manager

As with any well-defined contract engaging your company with an IT vendor, it is important to read through every line, word and punctuation mark. You will need to make sure that the scope represents the business stakeholders' interests in the development, the budget that your company allocated and an understanding of the team you have hired.

January 30, 2014
Web Strategy

Marco Tana Sitecore MVP

Marco Tana Wins Sitecore MVP Award

Roundedcube, a digital agency specializing in web strategy, design and development, today announced that Marco Tana has been named a "Technology Most Valuable Professional (MVP)" by Sitecore, the global leader in customer experience management software, and a Roundedcube technology partner. Marco Tana was first named a Sitecore MVP in 2010, when the award was first introduced, and has continued to add value to the Sitecore technical community by sharing his knowledge and expertise.

January 28, 2014
Company News, Sitecore

gateway to innovation

Roundedcube to Sponsor Gateway to Innovation Conference

Roundedcube is proud to be a Gold Sponsor at 2014 G2i, Gateway to Innovation conference in Saint Louis, Mo. The annual conference brings together technology professionals and CIO business leaders from the Saint Louis region for a single-day networking and speaker series on April 23rd.

January 20, 2014
Company News

Online Security

Creating the Perfect Password: Is it Possible to be too Secure?

These days, being asked to create a password is a very regular occurrence. The list of requirements for a new password can be excessive (must be 8 characters, combination of numbers, symbols, etc.), which can be enough to drive normal people crazy, especially when passwords cannot be repeated within the last 12 months. All of this security actually drives users to be less secure. What do I mean?

January 20, 2014
Web Strategy

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #4 – Engagement Automation

In part 4 of this series, titled "5 Quick Wins with Sitecore DMS" we're going to talk about how you can scale your efforts way up without needing an army of marketers. The key is Engagement Automation – being able to establish predefined sets of conditions and actions that determine the engagement experience for each individual customer.

January 15, 2014
Sitecore, Digital Marketing