Roundedcube Redesigns and Develops New Website for Newspaper Association of America

Roundedcube Roundedcube
August 18, 2011
Company News

St. Louis, MO – Roundedcube, a digital agency specializing in web content management, recently redesigned and developed a new website for Newspaper Association of America (NAA), a nonprofit organization representing nearly 2,000 newspapers and their multiplatform business in the United States and Canada.

Roundedcube worked with NAA on a strategic level to determine solutions to meet their goals of streamlining the web experience and actual web operations, aligning content strategy with the needs of their members, and ensuring the successful integration and roll-out of a new association management system.

“Roundedcube was NAA’s strategic partner during every step of the process, and they delivered our new site on time and on budget,” said Cheryl Sadowski, NAA vice president of communications.

The task of user experience design incorporated not only the typical redesign of, but also ensured a cohesive design among blogs, sister sites, member-only web content and more. Roundedcube also worked with NAA to guide online marketing efforts in SEO and analytics.

Roundedcube developed the new in Sitecore 6.3, an upgrade from 5.3.1, and integrated the CMS with Association Management System solution Avectra netFORUM, Community Server and Google Mini Search Appliance.

Roundedcube and NAA have worked together before when Roundedcube performed the development work for NAA’s previous website redesign in 2007. Rounded Cube has provided NAA web support services since their initial partnership and is honored to have been chosen for NAA’s most recent redesign and development project.

About NAA

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at

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