A Practical (Roundedcube) Use Case Review of Siri

"Play, Arcade Fire" - me

"Playing, Arcade Fire." - Siri

That brief interaction between me and the latest development from Apple ushered in my first experience with what is quickly becoming accepted as the next great technological leap for smartphone technology.

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Billy Schuh Billy Schuh
December 23, 2011
Digital Marketing

Responsive Design

Webpage layout giving you headaches? Then get rid of it!

No, you did not read that headline incorrectly. Yes, I am actually advocating ditching layouts altogether. No, I have not recently sustained any type of head trauma. Am I crazy? Maybe. But that’s a subject for a different post.

December 16, 2011
User Experience Design

aegion website

New Aegion Web Presence Launched by Roundedcube Helps Company Announce Major Shift in Strategy

Roundedcube, a digital agency specializing in web content management, recently led the development and launch of a new enterprise web presence for Aegion Corporation. Aegion is the newly formed parent company for Insituform Technologies, The Bayou Companies, Corrpro Companies, CRTS, Inc., Fibrwrap Construction, Fyfe Co. and United Pipeline Systems.

December 06, 2011
Company News

Social Media

How a local non-profit organization caught my attention with a Tweet

The brilliance of Twitter is that you have a unique opportunity to catch the attention of your followers with instant information. The downfall, of course, is we live in an era of information overload and more often than not, it can be difficult to keep up with all of the information in your Twitter feed.

November 30, 2011
Digital Marketing

Responsive Design

Mobile Design Demystified

Based on a few client conversations that seemed to have a consistent theme, I thought I’d take a few minutes So, why do we care about mobile design anyway? Well, if you’re not reading this on a mobile device or tablet yourself, somebody else is. To be precise, approximately 6% of web traffic is mobile/tablet devices. 6 percent?! Big deal, right? With all the hype around mobile, you’d expect something higher. But, here’s the thing. That’s September’s data and in June it was 5% and March 4% and approximately 1 year ago today… just 3%.

October 28, 2011
User Experience Design

Digital Marketing

Web Marketing. This Time It’s Personal

Remember back in the day when people would tout their website as “it’s like a salesperson that works 24 hours a day, 7 days a week!”? Well, if this salesperson of yours gave the same tired pitch over and over to every single prospect and even existing customers who he’s already sold to (and also doesn’t recognize those loyal customers), I think you’d fire him faster than he can say “417”.

October 27, 2011
Digital Marketing

Social Media

A No Win Social Media Game

Informational. Responsive. Human. These are the characteristics I look for in a branded social media account.

October 25, 2011
Digital Marketing

Roundedcube Grows with Addition of New Team Members

Our team at Roundedcube is growing and we are excited to announce the addition of three new Cubers.

September 26, 2011
Company News

Web Development

Devblog: Searching Sitecore Content using Lucene

When you need to search content within Sitecore, you have a few options available. You can use Google Custom Search, or the more involved Search Appliance (a.k.a. Google Mini). The later is an actual rack-mountable server that you must configure outside of any programming code. Another option, and the title of this blog, is to use the search feature within Sitecore itself.

August 30, 2011
Web Development, Sitecore

Web Development

Support Service is not "Just Fix It!"

As the manager of our newly formed Support Services department at Roundedcube, I was thinking about what “support” means to our clients. Sure we work on Sitecore, Elcom, Umbraco, .NET applications and the like, but many companies can do those things. In Support Services we also have many different types of clients; we specialize in warranty work on projects that we have completed (yes, Roundedcube provides a warranty on our work) to “ad hoc” time & material projects with our clients and retainer work.

August 26, 2011
Web Development

naa website redesign

Roundedcube Redesigns and Develops New Website for Newspaper Association of America

Roundedcube, a digital agency specializing in web content management, recently redesigned and developed a new website for Newspaper Association of America (NAA), a nonprofit organization representing nearly 2,000 newspapers and their multiplatform business in the United States and Canada.

August 18, 2011
Company News

Roundedcube Company News

Roundedcube Celebrates Ninth Anniversary Today

It’s hard to believe, but it was nine years ago today that Roundedcube opened its doors. Through those nine years, Roundedcube has evolved from a web development shop to the full-service digital agency that it is today specializing in web strategy, design, development and online marketing.

August 12, 2011
Company News

Digital Marketing

Web Marketing Management for Consumer Package Goods

We live in exciting times if you’re job is in marketing, especially if you are in web marketing. And even more so if you are in the Consumer Packaged Goods (CPG) industry. As I look over our client list and think about opportunities they may have in front of them to produce more effective marketing and build stronger customer relationships, I started to look specifically at the consumer packaged goods segment. It’s a complex world, but one that’s filled with a lot of great opportunities that can haven’t been leveraged yet. I thought I’d take a moment to run through the situation facing CPG companies and discuss the opportunities and solutions that can make a big impact.

July 21, 2011
Digital Marketing

Roundedcube Company News

Roundedcube Becomes Elcom Partner and Expands CMS Offering for Clients

Roundedcube, a digital agency specializing in web content management, is proud to announce its recent partnership with Elcom, a globally recognized provider of enterprise web content management systems. Roundedcube is one of the first partners that have joined the Elcom Partner Program in North America.

June 30, 2011
Company News

Digital Marketing

Analytics: It's More Than Just Numbers

How many visitors does your site get daily/weekly/monthly? I imagine this question being asked in the voice of a third grade bully on the playground.

June 23, 2011
Digital Marketing

ethan marcotte flexible grids

There IS no mobile web: Making Web Designs More Responsive

The web changes so quickly that writing an in-depth post about a particular subject in that area almost has to be precognitive. In other words, no matter how much you research the matter at hand, in the time it takes you to write it and get it posted, there could already be new information and insights on it that could make it irrelevant. Or somebody might have posted a blog entry explaining why it’s total crap like it was the Emperor’s new clothes and the blog entry’s link has already been retweeted five thousand and one times.

June 15, 2011
User Experience Design

Responsive Design

What I Took Away From An Event Apart Boston 2011

I seized the opportunity to attend An Event Apart in Boston this past month and had a great time. I listened to some inspiring and thought provoking presentations, met a few fellow webbies, and learned a thing or two about websites. Here is a summary of what I took away.

June 09, 2011
User Experience Design, Company News

Responsive Design

My Life Has Completely Changed Now That I Own a Smartphone

I hang my head in shame as I am about to let you in on a secret, "I, Alisa Thwing, only joined the wonderful world of smartphones a little over a month and a half ago." Now that that is out in the open, let's focus on how my life has changed in the last 6 weeks, rather than why in the world did I not have a smartphone before then?

May 27, 2011
Digital Marketing

Project Management

Moving to a New CMS? Don’t Overlook the Content Migration Plan!

Ok, you and your organization are finally moving away from that legacy outdated website management system to a real state-of-the-art Web Content Management system! Everyone is excited about seeing the old system retired and is looking forward to a much better life with the new CMS. Maybe it even involves a redesign or maybe your moving the website over just as it looks today with some minor tweaks. Either way, you have a lot to consider in the project plan. But whatever you do… don’t overlook the content migration plan!

May 26, 2011
Web Strategy

Sitecore Blog

CEP, DMS and More Sitecore Innovations at Dreamcore

Last week, we at Roundedcube again had the opportunity to visit Boston for this year’s annual Sitecore developer and partner conference – Dreamcore. Along with me were Benjamin Vidal, our VP of Technology and Phil Leara, Senior Web Engineer. The two days were jam-packed with technology previews, industry trends, and knowledge sharing on various business, marketing and development best practices. But what’s with the new acronyms? They’re a side-effect of Sitecore’s 6.5 release which once again accelerates the evolution of the WCM market.

April 25, 2011

Web Development

Your Markup: Don’t Remove It, Improve It With HTML5

The web development and design world has been abuzz about HTML5, kind of like how “Web 2.0” was all the rage waaaay back in 2007.

April 20, 2011
Web Development

Web Development

Extending Umbraco CMS to Manage Business-Specific Data

It almost never fails. Whenever we implement a content management system for a client, there always seems to be some additional core business data or processes that tie into the website but are currently managed via a separate and usually primitive, single-function web app. This is usually a one-off application that was built quickly and specifically for managing whatever this business data is.

March 25, 2011
Web Strategy

Digital Marketing

Do Tag Clouds Have a Place in This World?

Our team recently had a healthy debate over tag clouds. It came down to this. Although they are quickly dying out, do they serve a useful purpose, at least one that makes up for their obnoxious presence? Or should they go silently into the night never to return?

March 21, 2011
Digital Marketing


Microcontrollers: Where the Real World Meets the Digital

Over the past few years, the ability, usability, availability, and lower cost of electronics have increased tremendously. Specifically, the use of what is called “Microcontrollers” (MCU) has allowed amazing things to happen. These are also referred to as Programmable Logic Controllers, and Embedded Processors. I like to compare the use of MCU’s today with such initiatives as the “mobile” web. Both of these technologies have been around for a while now and are not only coming of age, but their future is beyond being merely “promising.” The cost of these MCU devices can be extremely affordable and their uses seem limitless.

March 16, 2011
Web Development

Digital Marketing

Key Nuggets from Online Marketing Summit 2011

I had the pleasure of attending the Online Marketing Summit in San Diego a couple of weeks ago. Traveling to San Diego in February and leaving behind the below freezing temperatures in St. Louis was something I was more than looking forward to, as was staying on top of the latest marketing information and trends.

February 24, 2011
Digital Marketing

Marco Tana Sitecore MVP

Roundedcube’s Marco Tana Named a Sitecore Most Valuable Professional

Marco Tana, President and CEO of Roundedcube, Inc., (www.roundedcube.com) has been recognized as a Sitecore Most Valuable Professional (MVP). Tana is one of 20 MVP Award recipients for 2010 and was honored with the distinction for sharing his Sitecore web content management system expertise with the technical community.

February 23, 2011

Digital Marketing

Ins and Outs of Sitecore OMS

Since we have been really digging into Sitecore OMS we've gotten more and more excited about the features and benefits. However, we hit a few roadblocks along the way - a few in's and out's involved in configuring OMS and getting it to meet our expectations. I thought now that we've gotten over the hump with several of them, this would be a good time to share what we ran into and how to get around it.

February 01, 2011
Sitecore, Digital Marketing

Digital Marketing

How to Lose Trust on Your Website

Do you ever find yourself getting frustrated on a website because you are unable to find the information you are seeking? I find myself in this situation more often than I care to admit. And to be honest with you, it’s downright odd to me that I still encounter these pet peeves on corporate websites.

January 26, 2011
Digital Marketing, Web Strategy

Back in the Saddle, Again

So, I’m the “New Cuber” at Roundedcube. It’s been 2 months and I’m starting to find my groove. It’s late in the evening and sitting here by myself has me thinking back 13 years.

January 24, 2011
Company News, User Experience Design