February 03, 2016
User Experience Design
When searching for an enterprise content management system, the market can be overwhelming. As one of the leaders in the field, Sitecore stands out among the others, providing advantages for entire organizations. As a Sitecore Gold Partner, Roundedcube has outlined some of the high level advantages to Sitecore from four team perspectives: executives, developers and IT, marketing and content management.
From an Executive’s perspective: Executives have the most to gain or lose when selecting a platform, spending their organizations money is a commitment and one that Sitecore can deliver on. Executives also have to keep the entire company in mind, facing the challenge of meeting internal needs with efficiency. These five advantages make Sitecore cost effective and a powerful content management choice.
- Built-in Applications: Sitecore incorporates several marketing tools including Web Forms for Marketers (WFFM) and Email Experience Manager (EXM). Each built-in application is designed to assist the Sitecore experience and accommodate customization.
- Innovative Technology: Each Sitecore update is backwards compatible with previous versions of features. Using the latest innovative technology, users are able to upgrade their Sitecore experience where necessary without losing any data.
- Integrations: Most previously used software can be merged into the Sitecore experience. Software such as CRM and Sales Force have commonly been integrated into Sitecore to help create a seamless transition.
- International: In addition to supporting multiple content languages, including Spanish, Sitecore is also capable of translating a page into a different language. When a user visits a web page from another country, Sitecore’s Translation Provider is able to automatically translate the page to a language readable by the visitor.
- Security: With potential for multiple content users, Sitecore minimizes access to the platform as well as prevents specific content user capabilities. Access can be restricted on a case-by-case basis to support nested roles.
From a Developer’s perspective: The IT department will be the team with a strong understanding of the platform. While Sitecore provides an improved experience for developers, allowing them to spend less time making minor changes, there are still many advantages to the platform from their perspective.
- Extensibility: While Sitecore has created an EXM to cover the needs of most companies, they know that each organization is unique. Adding integrations with previously used software or adding new site are important and the Sitecore platform makes changing the instance easy and cost effective.
- Deployment Options: Sitecore architecture allows developers to manage and deploy an unlimited amount of code across any of the sites in an instance.
- Rapid Development: Sitecore makes a developer’s life easier by increasing speed and reducing errors. The platform allows developers to use the external tools like Microsoft Visual Studio and provides abilities like code-completion enhancements and integrated debugging tools.
- Separation of Design and Content: Sitecore provides both content management and content delivery, allowing developers to separate the CM and CD facilities into separate environments. This leads to many advantages for developers including easier scalability, performance, security and administration.
- Support: Sitecore provides an extensive support system in a team of experienced developers, online communities, written resources, training courses and user groups. These options allows Sitecore users from all teams to learn the platform but particularly helps developers with technical issues, providing multiple answers and techniques.
From a Marketer’s perspective: Focusing on strong communication, the Marketer finds value in user experience. While Sitecore offers several more features that benefit this team, there are five advantages that stand out.
- Multi Channel Marketing: With Email Experience Manager (EXM) and the Social Connector module, Sitecore allows marketers to re-use current site content in other channel messaging. Using these tools, marketers can also receive analytical data in relationship with the website, providing more insight into customer engagement than separate platforms could.
- Real-Time Personalization: Providing an experience directly related to each customer’s wants, needs and past actions is a new standard and Sitecore makes it very easy with personalization. Marketers are able to change messages based on unlimited conditions, making one-to-one marketing for each customer an easy reality.
- Marketing Automation: Sitecore’s EXM engagement plans make sending emails an automatic process instead of a painstaking, inefficient task. Using scheduling tools and Sitecore’s re-useable content features, marketing automation has never been easier. Saving time for not only marketers but also content managers.
- Experience Profile: Collecting customer data is an important part of the sales and marketing team's efforts. Sitecore makes tracking who is interested an easy task using the Experience Profile and Experience Database (XDB). A profile is created for each site visitor, recording every action on the site, making personalization easier than ever before.
- Community: Sitecore’s support system is vast, providing endless resources, literature, ideas and other marketers who can answer questions. Sitecore’s community of partners and developers is also massive, finding an agency to integrate or upgrade is one Google search away.
From a Content Manager’s perspective: Content Managers will most likely be spending the most time on the Sitecore platform. Working closely with the marketing team, these team members will value Sitecore for its ease of use and efficiency regarding their organization’s online content.
- User Interface: Sitecore supports a custom user interface, which allows for optimal usability. Users are able to edit their website through the Experience Editor and the Content Editor. The system is easy to use, allowing for convenient and efficient updates.
- Multi-Site: A single experience platform allows for clients to host several sites in one place. With individual URLs, each website can be navigated within seconds to maintain up-to-date content or update with new content as needed.
- Reusable Content: The system allows for pages, modules, and more to be re-used throughout the website or over a series of websites on the platform. Users are able to reintroduce previously used content to create new pages or a new approach.
- SEO: Using Sitecore tools, users are able to track content that can influence search rankings, which can result in an increase of organic results. Higher search results can result in increased revenue and allows users to find your brand.
- Workflow: A three-step workflow allows content users to create a page on a live site without the unfinished page being visible. Content users are able to edit, review, and approve the new pages before they become visible.
Choosing a CMS is not an easy task, as a digital partner we often work with companies to choose which platform is right for them. As explained above, Sitecore has many advantages, making it a clear choice in many cases. For more information on how to select the right platform for your organization, check out Roundedcube’s e-book, The Sitecore Buyer's Guide.
Get in Touch
Contact Shawn Duncan for new business inquiries: firstname.lastname@example.org.
2029 Woodland Parkway
St. Louis, Mo. 63146
1Custom CRM entity may be required.
comments powered by