Sitecore DMS Quick Win #3 - Measure Campaign ROI

In part 3 of this series, titled "5 Quick Wins with Sitecore DMS" I want to show you how quickly you can begin tracking the effectiveness of your marketing campaigns. For context, make sure you read Part 1 which introduced Analytics, Goals and Engagement Value. Those concepts are leveraged in Campaign Management.

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Aaron Branson
December 20, 2013
Sitecore , Digital Marketing

10 B2B Digital Marketing Ideas for 2014

10 B2B Digital Marketing Ideas for 2014

'Tis the season for taking one last look at 2013 and the marketing goals you were working towards. If you haven't started concentrating on 2014, take the time to consider the digital marketing trends that hit it big this year. How can you use these big ideas for your small B2B? Here are 10 ideas to work into your plan as well as some additional resources to expand your knowledge on the latest topics.

December 17, 2013
Digital Marketing

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #2 - Personalization

This is Part 2 in a series, titled "5 Quick Wins with Sitecore DMS". In my previous post, I introduced the challenges I've seen as organizations begin to discover and integrate these new digital marketing capabilities into their customer engagement strategies. Sitecore DMS Quick Win #1 was "Knowledge is Power: Engagement Analytics". If you've gotten that one under your belt, I'd suggest you are ready for Quick Win #2.

November 27, 2013
Sitecore, Digital Marketing

Sitecore Blog

Building the Sitecore PNG Optimizer Module

One of the Cubers, Jason, mentioned to me that it would be great if there was a way to easily optimize images within Sitecore. He was using a free online service but it was cumbersome. So, I set out to do a quick solution and this module is the result. Check it out and download it from the Sitecore Marketplace. The Visual Studio 2010 solution is available for download at the end of this post.

November 25, 2013
Sitecore, Web Development

Quality Assurance Testing for Ecommerce

Quality Assurance is a Crucial Point in the E-Commerce Process

Users interface with e-commerce systems to purchase, ship, and in some cases customize the product they are adding to their cart. Ultimately this is an important part of any company's website, as monetary transactions will be processed here. If something goes wrong, it can prove catastrophic to the company and the end user. This means that quality assurance is essential whenever an e-commerce system is updated or created. So how does one approach testing something so large?

November 21, 2013
Web Strategy

Sitecore DMS Quick Wins

5 Quick Wins with Sitecore DMS, Part 1

As web content management continues to morph into customer experience management, most organizations seem to be struggling with the new concepts, new roles and new digital marketing possibilities. As a result, it is rare to find an organization effectively and thoroughly leveraging Sitecore's Digital Marketing System.

November 19, 2013
Sitecore, Digital Marketing

Kentico Certified Partner

Development Team Keeps Up with Kentico

As a Kentico Certified Partner, Roundedcube provides Kentico CMS implementation, customization, integration and training services. Kentico CMS for ASP.NET is a full-featured web content management system providing a complete set of features for building web sites, intranets, extranets, on-line stores and community sites on the Microsoft ASP.NET platform.

November 15, 2013
Web Development

Sitecore Blog

10 Ways to Make Your Sitecore Implementation More User-Friendly

In one of my previous posts, I discussed what you should look for to determine if your Sitecore project is in trouble. I mentioned specific signs to gauge whether the project is going to be a success or not in terms of implementation. However, it doesn't address one of the biggest success factors in CMS implementation: the intended users should be able to manage the content easily and intuitively.

November 08, 2013
Sitecore, Web Development

Digital Marketing

How Breakfast Taught Me About Brand Advocates

It was a normal day and my desire to turn on the stove, pour milk or even work the microwave that morning was nonexistent. I left the house early, which brought me to a short line in the drive-through. I ordered, pulled up to the first window and held out my used all too often debit card. To which I received a little pleasant surprise.

October 17, 2013
Digital Marketing

Digital Marketing

What Marketers Can Learn from Media Companies

Last week, the digital marketing team at Roundedcube had the opportunity to attend a half-day workshop on social media and content strategies presented by SOCIAL:IRL and Social Media Club of St. Louis. The workshop, How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships, consisted of two presentations lead by Michael Brito, a social media leader and author of the new book Your Brand: The Next Media Company.

October 14, 2013
Digital Marketing

Responsive Design

My Relationship Status with Responsive Design: It’s Complicated

The past and the future are in a brutal tug of war in the web design and development field. Two needs are currently duking it out with many websites: the need to be mobile and tablet-friendly versus the need to still support older browsers (sometimes even Internet Explorer 7).

October 07, 2013
User Experience Design

Social Media

The Social Sign-in Imperative, Part 3: Investing in the Technology

If you've read the first two parts of this series you may now have a vision of how Social Login and the suite of functional tools it can provided can change your customer engagement.  Implementing Social Login may have well made it to your organization's priority list. If so, the next step is to compare platforms, as well as plan and budget for the implementation.

September 20, 2013
Digital Marketing, Web Strategy

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 3: 3 Ways to Avoid Social Marketing Bandwagons

Listening to the radio in the morning helps you get through traffic and expiration dates help you avoid eating moldy bread. There are a lot of modern conveniences to make our lives avoidable of problems. Now as B2B marketers you will learn three ways to avoid social marketing bandwagons and shiny new social tools.

September 12, 2013
Digital Marketing

Social Media

The Social Sign-in Imperative, Part 2: Why is Social Sign-in relevant?

Simply put, Social Login is increasingly relevant and will remain so because it actually makes sense. Imagine yourself as a user, and then ask yourself: why would I duplicate the effort and the time to register and create a username and password that I might use sparingly or once and never again? Furthermore, after committing to a registration, why would I want multiple copies of my basic information floating around? It makes much more sense for users to have a single profile or a discrete number of profiles for different uses and then manage them in a centralized way.

September 10, 2013
Digital Marketing, Web Strategy

Roundedcube Introduces Two New Project Managers

We are excited to welcome our two new "cubers". Welcome to the Roundedcube headquarters, Shawn and congratulations on being the newest Houston team member, Christy!

August 28, 2013
Company News

Social Media

The Social Sign-in Imperative, Part 1: A revolution that has already happened

Whatever you want to call it, Social Login or Social Sign-in, it is a technological revolution that has already happened and its disruption is just now making waves. This three part blog series asserts that sooner rather than later, both B2C and B2B companies should implement Social Login in some way to address their user's needs and that they should make a continued investment in the development of this technology a priority in their digital strategy.

August 27, 2013
Digital Marketing, Web Strategy

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 2: 3 Social Marketing Trends Your B2B Company Can Try

Movie premieres, car shows and product announcements broadcast live are all ways consumers celebrate shiny new things. In B2B it is harder to command the attention to the bright new beginnings. For marketers, the shiny new things are more and more social tools and since we went over which ones your B2B should stay away from, I also want to introduce three you might want to work into your digital strategies.

August 15, 2013
Digital Marketing

Digital Clarity Group Report

New DCG Report: Strategic Agencies Are Key to Successfully Delivering Digital Customer Experiences

Roundedcube, a digital marketing and technology agency specializing in web strategy, design and development, has been featured in Digital Clarity Group’s latest report "Guide to Service Providers for Web Content and Customer Experience Management." As the first of its kind, the report highlights the expertise of over 40 leading digital service providers and examines why the need for these agencies is critical for customer experience management.

August 13, 2013
Company News, Web Strategy

Houston Office

Roundedcube Continues Growth with New Office in Houston, TX

Roundedcube, a digital marketing and technology agency specializing in web strategy, design and development, has announced the opening of a new office in Houston, TX this month. The new location is in addition to Roundedcube’s headquarters in St. Louis, MO. The St. Louis office underwent an expansion in 2012 to accommodate company growth.

August 05, 2013
Company News

Cross Cultural user experience

Delivering a Cross-Cultural User Experience, Part 2

In my previous post, we covered cross-browser and cross-device design, and how the techniques of responsive design and adaptive design could join forces and "activate!" for a more precise and optimal user experience. This allows our websites to take a more relevant form, so to speak, based on the user's technology profile (device, browser, resolution, etc.), but how can we apply this same technique and capability to meet the user's cultural context?

July 30, 2013
User Experience Design

Roundedcube Welcomes Two New Cubers

We are excited to introduce you to our two new "cubers". Welcome to the Roundedcube team, Erin and Joe!

July 29, 2013
Company News

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 1: 3 Social Marketing Trends Your B2B Company Can Skip

If your friends jumped off a bridge would you do it too? Recently, some B2B companies are answering that question with yes. B2B organizations are trying social marketing and tools just because some companies had success with it. Social marketing is still a relatively new and shiny tool but that does not mean it will help you reach your market. Here are three trends that a lot of consumer and B2B businesses have started implementing and why you might not want to follow their lead.

July 24, 2013
Digital Marketing

Solar Panel Installation

Roundedcube is Going Green

We are happy to share that Roundedcube is about to get a little “greener”. As an agency in the technology field, it’s fair to say we use quite a bit of electricity. This summer, our office building will be equipped with solar panels to help with all of our energy needs!

June 27, 2013
Company News

Cross Cultural user experience

Delivering a Cross-Cultural User Experience, Part 1

How to design and deploy a website user experience optimized not only for multiple browsers and resolutions but also for specific devices and even different cultures. This series explorers the layers of "compatibility" from its standard forms to today's latest challenges in delivering personalized experiences from a single manageable platform.

June 25, 2013
User Experience Design

Sitecore Blog

Why You Should Include DMS in Your Web Strategy from the Start

When the original Online Marketing Suite (OMS) first came out, it was an evolutionary release that took Sitecore CMS to a new level of content-centric visibility. First and foremost, it allowed users to see analytics data on content items that a typical Web analytics like Google or Omniture cannot readily provide. As a standard, we use both types to give the marketer a full view of how the site is performing.

May 16, 2013
Sitecore, Digital Marketing

Bistro Gourmet Bakery Website

Roundedcube Develops New Website for Bistro Collection

Roundedcube, a digital agency specializing in web strategy, design and development, recently completed the development of a new brand website for Sara Lee Foodservice’s Bistro Collection.

May 08, 2013
Company News

Marco Tana Sitecore MVP

Marco Tana Renamed Sitecore MVP for 2013

Marco Tana, President and CEO of Roundedcube Inc., has been re-nominated as a Sitecore Most Valuable Professional (MVP) for 2013. Originally becoming an MVP in 2010, Tana has continued to be an active Sitecore community member, sharing his knowledge and expertise of the Sitecore content management system with many.

April 26, 2013
Company News, Sitecore

Sitecore Blog

Sitecore Tidbits: Link Provider/Resolver and Placeholder/Settings

Link Provider and Resolver go hand in hand. If you create one, you need to create the other. Sitecore comes with a default provider that gives you a nice, SEO-friendly URL. The Resolver reads those same URLs and translates them to find the content item in the CMS. When Item Buckets came along (which is now standard in Sitecore 7), they used a provider that may have been used for news items. Because bucket items, by default, are stored based on the date/time they were created (it creates a hierarchy of folders from year all the way down to seconds), the default provider within Sitecore will show you those date-based folders. So, to make the URL a bit friendlier, item buckets used the news link provider that essentially removes the date-based folders. The Resolver, on the other hand, finds the appropriate item by traversing the date-based folders

March 27, 2013
Sitecore, Web Development

Sitecore Blog

Installing a .NET 4.5 Web App: Type Mismatch Error

This post is actually not Sitecore specific; however, I encountered the following situation while I was installing Sitecore 7. I received a Lucene.Net.Util.Version error saying that it could not be loaded, as there was a type mismatch.

March 22, 2013
Sitecore, Web Development

Sitecore Blog

Roundedcube Awarded Mobile Specialization by Sitecore

Roundedcube, a digital agency specializing in web strategy, design and development, has recently been awarded the Sitecore Specialization in Mobile. This recognition goes to Sitecore Certified Solution Partners who have displayed exceptional knowledge and experience in Mobile Development.

March 12, 2013
Company News, Sitecore

Sitecore Blog

Common Sitecore Mistakes for New Developers

For those who have experience implementing Sitecore, this post is not for you. Sitecore has been very busy evangelizing and "selling" Sitecore and we now have a vast community of new Sitecore developers and users. For those new to Sitecore, I’ve written out a list of some common mistakes to avoid. Just like riding a bike, once you learn these, they will come naturally.

March 06, 2013
Sitecore, Web Development

Sitecore Blog

Sitecore UI vs New Windows Look

This post is not so much about Sitecore, but rather focuses on how Microsoft has gone back to a very utilitarian look with their most recent set of applications. Sitecore has traditionally followed Microsoft's lead on "user-experience" and ease-of-use, which leads me to wonder, will Sitecore again follow suit?

February 28, 2013
Sitecore, Web Development

Digital Marketing

Ongoing Web Maintenance is Critical to the Health of Your Sitecore Website

We have recently had more and more new clients reaching out to us because their websites are out of date and in critical condition. These clients are now realizing that ongoing web maintenance is crucial to keeping their website investment healthy. After various resources added plug-ins, pages, third party applications and made other modifications, they found that their website was not functioning as intended, and in some cases, it was crashing. Their once robust Sitecore implementation was operating at less than optimum performance.

February 27, 2013
Web Strategy

Sitecore Blog

Signs that Your Sitecore Implementation Project is in Trouble

I have to warn you now that this first part is going to be a bit "salesy" and self-indulgent. The thought is that if the signs I mention below exist within your Sitecore implementation, you may want to call us. There, I'm done with my plug and on to the real story. Remember, this post is really meant for implementation teams to catch issues early and mitigate them before they get worse.

February 22, 2013
Sitecore, Web Development

Sitecore Blog

Sitecore Tidbits: Rules, Traffic Types, Item Buckets Search, and Refresh WFFM Action

Today I am introducing a new blog series called Sitecore Tidbits. Every post will be a collection of various topics from simple UI enhancements to complex architectures. There won't be a specific topic per post but mostly a channel for me to share specific experiences with Sitecore development. Once in a while, you'll see other Roundedcube "Cubers" contribute or even have their own post under this umbrella. So, I hope you enjoy it and let us know if there are any specific tidbits you want us to discuss. Also, since I won’t get too deep in any of these, just post a question in the comment section and I'll reply as soon as I can.

February 21, 2013
Sitecore, Web Development, Digital Marketing

Roundedcube Continues to Grow

2013 is off to a great start here at Roundedcube, as we continue to welcome new staff to our team. We would like to introduce you to Ben and Jeremy, our two newest "Cubers"!

February 20, 2013
Company News

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 2: The Customer Engagement Marketer

In 1993, Don Peppers and Dr. Martha Rogers wrote a book that charted a bold course for the future of marketers and dubbed the emerging trend "one-to-one marketing". In short, the theory postulated that the winners of the digital age would be companies and brands that engaged their customers on a personal basis creating systems to profile their customers' needs and wants and then developing strategies and tactics to deliver personalized messages and offers to those customers. Where has this insistence for personalization gone? Why aren't all websites tailoring the browsing experience to their customer? The answer is fairly straightforward-- It takes a lot of effort and a new type of specialist: the Customer Engagement Marketer.

February 19, 2013
Sitecore, Digital Marketing, Web Strategy

Sitecore Blog

First Impression: Telligent Starter Kit

It's amazing when best-of-breed applications come together to form a solution. The Telligent platform and Sitecore are a perfect match to provide a holistic solution for certain organizations.

January 25, 2013
Sitecore, Web Development, Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 1: The Content Czar

In this first of a two blog series, Account Manager Jason Sindel delves into the evolving world of content management, customer engagement marketing and workflow to help organizations better plan and budget to support their enterprise marketing goals.

January 14, 2013
Digital Marketing, Web Strategy

Responsive Design

Having a Responsive Design Code Base: Pouring Your Foundation

Basements: there’s not much to them until things like hot water heaters, washers, dryers, shelves, and other furnishings are moved in. It’s basically four walls and a floor made of concrete. When a house’s foundation is poured, which is usually the basement, they all more or less look the same, with size really the only variation. If we lived in a virtual world where such a thing would be possible, if an enterprising home builder used copies of the same basement over and over a lot of time – and money – would be saved, wouldn’t it?

January 08, 2013
User Experience Design

Sitecore Blog

10 Resolutions for Sitecore Developers

Happy New Year! It is time for resolutions and here are ten that I think Sitecore developers should consider for 2013. If you have your own Sitecore developer resolutions for 2013, please share them with us in the comments below.

January 02, 2013
Sitecore, Web Development

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